100% | Sunglasses

RIDE 100%’s Westfield and Noyce eyewear shields tastefully translate the aesthetic of retro motorcycles to modern riding gear. Inspired by the unmistakable appearance of cafe-racer motorcycles, these glasses sport a massive cylindrical shield design for a maximized field of view and the perfect touch of racing flair. Marco’s role as an industrial designer on this project was heavily research and styling. He closely analyzed countless variations of windshields, exhaust pipes, and exposed engines to identify key design elements that are foundational to the brand's collection.

Photos courtesy of 100%

+ Research and Strategy
+ Concept Design
+ 3D Modeler

2014

Work done under Lifestyledesign

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